There are thousands of promotional items out there, and unfortunately they’re not all created equal. Yes, it’s crucial that your promotional items are high quality and you can ensure this when working with a reputable company. However, a lot of the value factor depends wholly on you. It can seem overwhelming to find the “perfect” product when faced with so many choices.
Custom promotional products can vastly boost your company’s reputation or be a waste of the marketing budget. Keep in mind the lasting value of your products when placing an order. Think like your customers and snap on the lens of those who will be picking up the product. What items will be truly useful?
Remember the Real Purpose
Don’t confuse promotional products with tchotchkes. Creating lasting value requires a product that is attractive, high quality and ideally used every day. Examples of these items might include magnetic Post-It notes or a truly great pen. These types of products will boldly boast your company’s name and logo and it’s a safe bet that they’ll be used by your customers on a regular basis.
The purpose of products for you is to constantly remind consumers about your business. This isn’t going to happen if you give away products that will be tossed in a junk drawer or, worse, thrown away. People have a tendency to take anything that’s free, but that doesn’t mean it will be used. If you don’t choose wisely (and correctly), you’re throwing money away.