Maximizing Promotional Product Impact With Variable Data

Promotional products are like anything else in marketing – the more personal, the better. Variable data printing is a great way to personalize products and create some really memorable promotions. So what is variable data?

This printing method allows you to place unique information such as sequenced numbers or first and last names on each decorated piece. Variable data is printed in full color on a white or clear waterproof label. These are available on great Made in USA lip balms, hand sanitizers, and sunscreens. 

Here are a few ways that you can use variable data to make that personal connection:

Trade Shows and Conferences

Hand out lip balm with unique numbers to booth visitors and use the numbers for a special prize drawing. Recipients will stay engaged with you and the prize generates buzz. Plus, lip balm comes in handy at a conference with long days and long conversations.   

Company Events

How about handing out sunscreen at your summer picnic?  By using unique numbering on the sunscreen labels, attendees will be entered into prize drawings.


You could also mail out bottles of hand sanitizer with unique codes to your clients at the beginning of cold and flu season. Create a website where recipients can enter their code to see if they’ve won a free prize. This type of promotion creates several opportunities for you to get in front of your clients.   

What’s the payoff?

Variable data printing has a higher rate of return or conversion percentage than generic marketing pieces because they are tailored to each customer and therefore are more engaging by design.   

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