Resource Central
Printing using specific PMS Inks
PMS colors are standardized colors as specified in the Pantone Matching System (PMS), and are the de-facto ink / color matching system. These are single colors, that not only span the rainbow, but with thousands of colors across that rainbow! For example, there are over 100 shades of...
iPad and iPhone Customer Promo Items
Forget vinyl business card holders and useless stress balls. Promotional products companies are going high-tech to keep up with the demands of consumers. Every Apple fanatic is immersed in a deep love affair with their gadgets, so why not jump on that bandwagon? You don’t need to come up with...
Color Offset Printing
Offset printing is still the most common method of producing printed paper products, whether they be brochures, letterhead, direct-mail pieces, catalogs, magazines, books, newspapers, etc. It is especially the preferred method for nearly all large quantity print runs. Digital printing is...
PDF proofs and your finished Print job
“Why doesn’t my print job exactly match the pdf proofs I viewed on my computer display?” Great question! They actually cannot match as they aren’t ‘comprised’ of the same base colors, nor are they viewed on the same medium. PDF proofs are viewed on computer...
Trends in Trade Show Promotions
Marketing is an ever-evolving field and it can seem tough to keep up with trends. The good news is you don’t need your own Don Draper to pull off a stellar trade show. Marketing at trade shows is a niche field, but the right products can turn a ho-hum event or booth into a spectacular one....
Enduring Value of Promotional Items
Regardless of your budget for promotional products, you should really try to give something of enduring value. Sometimes, the temptation is to purchase mass quantities of cheap promotional items and give them out to the masses - like when you are exhibiting at a trade show. But if you...
Impactful and Memorable Promo Items
Promotional products such as stress balls, coffee mugs, and pens all have one thing in common; they are common. Not that there's anything wrong with that… But, if you want to stand out in a prospect's or client's mind, you want to give them something that they find...
You DO get what you pay for (sorry, it’s true)!
There are literally hundreds of thousands of different promotional products… and they are not all created equal. There are many horrible examples of shoddily manufactured promo items, and just by looking at a print- or online-catalog you won't be able to tell. We have decades of...