Trends in Trade Show Promotions
Marketing is an ever-evolving field and it can seem tough to keep up with trends. The good news is you don’t need your own Don Draper to pull off a stellar trade show. Marketing at trade shows is a niche field, but the right products can turn a ho-hum event or booth into a spectacular one. Make sure every attendee is flocking to your table with these trending promotional items.
The goal of a trade show is to inch potential customers closer to buying a product or service. However, the trick is appealing to their human side and the easiest way to do this is with great gratis items. Give them a product they’ll actually use and enjoy. Tie it into your business – chap stick for dental equipment companies or mini sunscreen bottles for bathing suit businesses are perfect.
Draw Them In
No one’s going to see what amazing products you have if they’re not getting the siren call from your booth. The most popular booths feature eye-catching booth signage and stand-up displays. This is no time to get modest. You’re competing with numerous “look at me” displays.
However, it’s still important to not assault attendee’s senses. There’s something to be said for high-quality banners that can complement attention-grabbing design with classic touches. You have a fairly captive audience since the average attendee in 2011 spent nine hours over a two-day period checking out exhibits. Make sure the most memorable booth is yours.